Santa Fe Electronics celebrates 20 years of keeping customers connected

By Natalie Gilstrap For Clay Today
Posted 4/6/22

KEYSTONE HEIGHTS – Graylyn Tanner-Rice and her husband, Arthur, bought the business when the previous owner’s business partner died.

“We knew it was a resource for the community and we …

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Santa Fe Electronics celebrates 20 years of keeping customers connected

Posted

KEYSTONE HEIGHTS – Graylyn Tanner-Rice and her husband, Arthur, bought the business when the previous owner’s business partner died.

“We knew it was a resource for the community and we didn’t want to see it go away,” Graylyn said.

She said the business is constantly changing as technology changes. When cell phones were introduced, the business carried Sprint a as phone carrier. Then when computers became a staple lifestyle, the business expanded its services to repairing computers when Chris joined the business.

When COVID-19 struck, Santa Fe Electronics further expanded its services in terms of repair work when Joshua joined the team.

“We have been sending people over to Gainesville for years for repair work and hated sending them away,” Graylyn said.

She said their business does a lot of on-hand repairs and sales.

As an independent business, Santa Fe Electronics offers more than just selling and helping customers with their electronics.

They also carry computer-related items like cables, routers and computer hardware. In addition, they provided music-related appliances and toys.

“We try to do what we can to make people not have to drive 20, 30, 40 miles away to get what they need,” she said.

As of recent, Santa Fe Electronics has had to deal with the switch between 3G to 5G on cellphones and cell towers.

“A lot of people that have older phones, their phones will not support the technology on the new towers,” Graylyn said.

Towers that were compatible with older phones are now being shut down by phone companies. The business has been working with companies to help people update their phones before the end of March.

“It’s an interesting business. We never know what any day is going to be like, but we’re still here and we try to help people out,” Graylyn said.

With the increase and changes in technology, Santa Fe Electronic has had to adapt especially with online shopping. However, despite the competition, Graylyn believes that Santa Fe Electronics will continue to help their community. She said they have developed a great reputation over the years and they provided human interaction.

“By offering that type of service, I think we will always be relevant,” Graylyn said.

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