Buying power generally rises among consumers with higher household incomes, higher levels of education, and more job responsibility. Newspaper delivers these prospects to advertisers. As household income rises, so does newspaper readership. The key is better market penetration. We combine Paid Circulation and Free Circulation. Growing trends in America show Free Circulation Newspapers in over 45 million homes.

Highlights

70% of adults read a newspaper or visit a newspaper website on an average week

79% of adults with a household income greater than $100,000 a year read a printed newspaper or a newspaper website in the past week.

81% of adults with a college degree read a printed newspaper or visited a newspaper website in the past week.

Source: Scarborough USA+ 2010 Release 2 (12 months)