FLEMING ISLAND – After an extensive nationwide search, Baptist Health has named Sarah C. Sanders, MBA, as executive vice president and chief consumer officer (CCO), effective Monday, Sept. 8.

Sanders will lead all marketing, communications, digital strategy, advertising, community impact and engagement initiatives aimed at strengthening the connection between the health system and the communities it serves throughout Northeast Florida and Southeast Georgia, including Baptist Medical Center Clay.

As CCO, she will drive projects that enhance the patient experience and ensure all communication and outreach strategies reinforce Baptist Health’s reputation as a trusted, community-focused and patient-centered health system that delivers compassionate, high-quality care and services.

“Sarah is an innovative and mission-focused leader with a remarkable ability to get to the heart of a community’s health care needs,” said Michael A. Mayo, DHA, FACHE, president and CEO of Baptist Health. “Her leadership will be invaluable as we continue to build meaningful relationships with our patients, ensuring they feel seen, heard and cared for throughout every step of their health care journey.”

Sanders is returning to Jacksonville, having previously led marketing and communications strategies for Nemours Children’s Health, which provides pediatric physician services at Wolfson Children’s Hospital.    

“It’s a privilege to join an institution so deeply rooted in the community and trusted by generations of patients and families,” Sanders said. “I’m looking forward to strengthening these connections so that we can continue to meet patients where they are, providing guidance and care that truly fits their needs.”