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V Pizza’s move to U.S. 17 designed to enhance dining experience

By Lee Wardlaw lee@claytodayonline.com
Posted 7/6/23

FLEMING ISLAND – V Pizza, a popular local chain with seven locations Northeast Florida, has nearly completed a significant move to cater to the demands of their loyal customers in Clay …

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V Pizza’s move to U.S. 17 designed to enhance dining experience


Posted

FLEMING ISLAND – V Pizza, a popular local chain with seven locations Northeast Florida, has nearly completed a significant move to cater to the demands of their loyal customers in Clay County.

The decision to relocate from County Road 220 to U.S. Highway 17 was driven by popular demand and a desire to offer the community an exceptional dining experience, according to CEO, David Villmow.

“We wanted to give Fleming Island a much better experience, something (more valuable) than leasing a space that existed previously,” he said.

In response, V Pizza seized the opportunity, with shovels breaking ground on the 6,000-square foot for the approximately $3 million building with contractor Urban Partners in June 2022.

Now the project is all but completed, pending on approval of final permits and county inspections.

The move is a two-phase process, Villmow said.

V Pizza’s lease at their old location on County Road 220 expired on June 30, and staff was working diligently to ensure the opening of the new location by July 1, Villmow said.

Villmow admitted that permitting factors are beyond his control and may impact the project’s timeline, but that his team is ready to hit the ground running as soon as the red tape is lifted.

Whenever opening date will be, he said customers should be amazed by V Pizza’s “new digs.”

The large, spacious, modern state-of-the-art dining area with high ceilings is a work of wonder, and the design was a collaborative effort between the company’s management and employees, the vision a “brainchild” between the two groups.

“We generally come up with a vision of how we want to make things look, and then we come up with the design,” Villmow said.

The bar will have 50 or more beers on tap, with 60-66% of the beverage selections being sourced locally from breweries, he said.

V Pizza’s new location at 4477 U.S. 17 will also include a green space for children while parents enjoy their wide-ranging selection beers from a covered bar area, which will available both indoors and outdoors.

The green space, which will allow children to play and adults to relax, will be one of the few available green areas in Fleming Island, the CEO said.

Villmow expressed enthusiasm for the new location. The new location will offer the restaurant greater visibility to passing customers.

The stunning aesthetics of the new establishment aren’t quite as visible from the front entrance, but the dining area and the towering glass wall between the inside, outdoor bar, and green space should turn plenty of heads for customers.

The big-ticket investment should create an inviting environment for patrons to relax and spend quality time while enjoying beer and fresh-to-order pizza, which is only made with the highest quality of ingredients.

“It’s meant to be a place that you can actually sit down and enjoy and spend some time in. We’re not expecting people to eat and run,” he said.

Villmow also highlighted V Pizza’s convenient location next door to The Church of Eleven22, a place that holds special significance to several staff members.

“That’s almost family to several members of our crew,” he said.

With high-quality, imported ingredients from Italy, including ovens, flour, San Marzano tomatoes, and Buffalo mozzarella being combined with what should be a new and improved environment, Fleming Island’s new V Pizza location promises to be a hit for hungry customers.