ORANGE PARK —There's a time machine on College Drive. 

If you're lucky enough to go through it, don't be shocked by the sentimental sight. Anyone who walks through the doors steps back into past decades filled with warm traditions, delicious southern charm and good ole nostalgia.

That's YUM.

Yvette Musgrove opened YUM-A Southern Market back in 2015. The smells of baked goods and the sights of vintage products make you feel like you you've walked into your grandmother's home. That's exactly what she wanted.

"When you leave you feel like you've been hugged because a lot of it is nostalgia," she said. 

It all started with her famous pepper jellies - a traditional recipe passed down from generations. Each unique flavor of My Pepper Jelly - including, mango habanero and strawberry jalapeño - is made from fresh ingredients, pectin and sugar.

For years, Musgrove had sold the jars of hand-made jelly at local and state markets. But when the building on College Drive became available, she couldn't resist having her own store front. 

She signed a one-year lease in case it didn't work out. But it did. 

Not only did the brand stick, but Musgrove said the concept completely expanded. Pepper jellies turned into baked goods and baked goods turned into household knick-knacks.

"It's amazing. People have to come here on purpose. We're not anchored by a Publix or any kind of store.

"It's done us well for 10 years."

And Musgrove said it isn't stopping anytime soon

Like the pepper jellies, all the desserts and baked goods are traditional recipes passed down from her grandmother.

The point of YUM, she said, is to bring back all the traditions that have seemingly become lost. That's what makes the market special. 

Musgrove, who was born and raised in South Carolina, said both her grandmother and mother taught her how to bake.

"It all came from my nanny and my mom. That's who taught me how to make the pepper jelly. All of that stuff that's fallen by the waist side that people don't know anymore."

Made from her tiny kitchen in the back of the store, the robust menu is full of sweet treats made from scratch with no additives or preservatives, including double chocolate and crème brûlée cupcakes, coconut cream pies, cranberry orange pound cake and eggnog cake.

Additional confections include old fashioned candies, honey and the popular chocolate eclairs. The store also does custom orders.

Musgrove said they are always experimenting and changing up the menu. Every Tuesday, she said, there's a different seasonal flavor available.

"If you see something that looks appealing try it," she said.

Just last year, they began making sourdough bread. She said it's become a labor of love. 

"It's just trying to implement things that we have time to do because it's just myself and I have an assistant in the kitchen that helps me part time."

Other products for sale include bath and body items, candles, home decor, T-shirts and hats. Each item is picked and specially curated by her, setting her apart from big-box stores.

"You don't see the same thing you're going to see in here at a Walmart, Kohl's or a Kirkland's. It's unique to here. We have so many customers that shop here because it's unique.

"Nothing in here is a necessity. It just is happy." 

Customers who shop at the store have become family. And the old-fashioned southern charm found within the walls of the store is something Musgrove said she will never step away from.